SIS targets easier betting access with new content service

Sports Information Services (SIS) has rolled out a new content service designed to make it easier for people around the world to bet on racing events at any time of the day.

24/7 Live Betting Channels will be available online and in retail environments, with clients able to tailor content specifically for their customer base.

Content on offer through the service will include premium horse racing events from the UK and Ireland, as well as key meetings in Latin America and Asia.

Operators can also choose to feature UK and Irish greyhound racing as part of their offering. In addition, SIS will make various numbers games available via the new service.

The channels will be delivered in a ‘Watch & Bet’ format, with punters able to watch any event without having to place a bet beforehand. Live coverage will be complemented by data, on-screen graphics with betting triggers, markets and pricing.

Paul Witten, product director at SIS, said: “SIS is the only supplier offering a 24-hour betting channels service, our 24/7 Live Betting Channels provide desirable and profitable content for bookmakers, with a betting event every three minutes, including pictures, data and prices.

“The channels are ideal for bettors across the globe looking for quick and easy betting opportunities at times which suit them.”

SIS currently works with a number of major brands across various markets, such as Bet365, William Hill and Ladbrokes.

In addition, the company has content partnerships in place with racing-related organisations such as the Racing Post, Greyhound Board of Great Britain, Irish Greyhound Board, Singapore Turf Club and PMU.

Earlier this year, SIS also extended a partnership with Racecourse Media Club to encompass international pool betting and fixed odds rights. SIS swiftly followed up on this by expanding its greyhound service with Dankse Spil in Denmark.

Image: Paul (Flickr)