Genius Sports lands exclusive Serie A betting data deal

Genius Sports Group has secured an exclusive deal to collect and distribute data from the Italian Serie A top tier club football competition.

From the start of the 2019-20 season, Genius will use its pitch-side technology to capture data at all Serie A stadia.

Genius will then distribute data as a live feed to licensed sportsbook operators outside Italy via its Betgenius sports betting arm.

As part of the agreement, Serie A will launch its first rights enforcement initiative to provide enhanced control and visibility over the use of its betting data. This will include identifying and ejecting any unauthorised data collectors operating in its stadia.

“Our partnership with Serie A is another example where we work with the most important global sports competitions to ensure our sportsbook operators have complete confidence in the security of their data supply and that our organisation will deliver the most trusted and compelling betting products to operators around the world,” Genius chief commercial officer Jack Davison said.

“We look forward to working alongside Serie A to help extend the reach one of the largest leagues in world football.”

Genius has signed a number of football-focused data deals in recent months, including with the German Football Association and Bulgarian Football Union.