Marathonbet scores Russia-facing deal with Real Madrid

Online gambling operator Marathonbet has entered into a new partnership with Spanish La Liga football club Real Madrid, with a focus on promoting its brand in the Russian market.

Under the agreement, Marathonbet will serve as an official partner of the club in Russia. The operator will benefit from branding placement on virtual LED boards during Russian broadcasts of Real Madrid home games, through the use of digital overlay technology.

In addition, Marathonbet customers will receive exclusive offers and have access to special events organised by the operator during the 2019-20 season, such as match day VIP experiences and meet and greets with Real Madrid players.

Marathonbet is Real Madrid’s first Russian partner in the club’s 117-year history.

The deal comes after Marathonbet in June also struck up a partnership with La Liga team Sevilla, under which its branding will appear on players’ shirts in the 2019-20 and 2020-21 seasons.

Marathonbet also has deals in place with the likes of English Premier League club Manchester City, Ukrainian team Karpaty, CD Municipal and Universitario de Deportes in Peru, Everton de Viña del Mar in Chile, and Liga Deportiva Universitaria in Ecuador.