NetEnt rolls out new Connect aggregation platform

Stockholm-listed casino games developer NetEnt has announced the launch of a new aggregation platform in the form of NetEnt Connect, featuring content from recently acquired slots specialist Red Tiger Gaming.

Starting out initially in a closed beta form with Casino Room (Ellmount Gaming), NetEnt said Connect will add more operators before the end of the year.

NetEnt Connect will tap into integrated partner game suppliers and also NetEnt’s own bonus and gamification engine, NetEnt Engage.

Red Tiger Gaming content will be the first games available through the platform, with NetEnt to monitor the initial roll out before pushing ahead with a wider launch early next year.

NetEnt added that the platform will be made available to customers on a market by market basis.

“The speed with which we have been able to go live with Red Tiger content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed,” NetEnt Malta managing director and chief product officer Henrik Fagerlund said.

Gavin Hamilton, chief executive of Red Tiger Gaming, which NetEnt acquired in September for £220m (€261.6m/$289.6m), added: “A key incentive to work with NetEnt was to tap into the reach and markets it has built up.

“I’m very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger too.”