ESA Gaming partners with Betsson Group for Estonia expansion

ESA Gaming, the innovative games provider, has signed a multinational deal with major operator Betsson to initially take its content live in Estonia.

The supplier’s growing portfolio of titles, incorporating innovative slots, crash content and its EasySwipe games, will be available to customers of the Betsafe and Jalla Casino brands in Estonia. 

Following this, ESA Gaming’s offering will go live on different brands later this year, including in Lithuania, as the provider further cements its footprint across key regulated markets.

Thomas Smallwood, chief commercial officer at ESA Gaming, said: “Betsson Group is a global brand that has an excellent reputation for entertainment and we’re delighted to initially take our games live with two of its brands in Estonia.

“With plans to expand into more nations as well through the group, this is a partnership with significant potential for us.”

Marit Ellul, casino manager at Betsson Group, said: “ESA Gaming has a diverse portfolio that offers unique gaming experiences to players of numerous demographics and preferences, allowing us to immediately boost our casino offering in Estonia.

“It is an exciting partnership for us and one we will look to leverage further in the near future in other markets.”