Next-level gamification: Going beyond the basics to drive player loyalty

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Gamification is one of the latest igaming buzz words that operators are trying to leverage with varying degrees of success — the full extent and value of gamification has yet to be reached for most. With a heavy reliance still on promotions and bonuses that mainly showcase deposit matches, cashback and free spins, there’s a lack of creativity in the entertainment factor for players—harming operators’ ability to compete and inflating customer acquisition costs.

With initial reports showing that gamification can increase player engagement by 47% and player retention by 10-20%, it should be an essential part of every operator’s strategy.

But these metrics aren’t going to be achieved by basic-level gamification that players have already become accustomed to. Gamification needs to evolve alongside player demand, giving players what they want, when they want it. Enter a customised, personalised approach that perfectly marries data and creativity.

Join iGB in partnership with gamification experts Solitics to learn about next-level gamification that drives player loyalty:

• Personalisation is key: Using extensive player data Live to drive the right gamification features
• The VIP experience: Customising gamification for individual players with mini-games
• Implementable techniques: Real use cases of what will bring your player back online tomorrow
• Mission impossible: How to use missions to keep players engaged over time
• Control your data: Accessing and acting on it without depending on IT and 3rd party providers