GR8 Tech appoints Sarkis Basmajian to lead MENA regional growth

GR8 Tech is accelerating its presence in the MENA region with a focused growth strategy and the strategic appointment of Sarkis Basmajian as regional sales director.

As one of the fastest-growing iGaming regions, MENA presents immense potential, especially where demand for agile, tailored platforms quickly overtakes legacy solutions. With its heavyweight tech and deep geo-specific expertise, GR8 Tech is ideally positioned to lead this evolution.

With nearly a decade of experience leading sales and key account operations in iGaming, Sarkis brings deep regional insight and proven commercial leadership across Tier-2 markets. He will spearhead GR8 Tech’s growth by forging strong partnerships and delivering locally relevant, high-impact solutions from day one.

Commenting on his appointment, Basmajian said: “What excites me most about joining GR8 Tech is the clarity of vision. We’re building the infrastructure for the next era of iGaming. MENA is evolving fast and operators here need more than localisation. They need strategy, speed and serious tech muscle. That’s exactly what we’re bringing to the table.”

GR8 Tech’s platform is already renowned for its geo-specific presets, from language and currency to payment integrations and performance optimisations, that adapt perfectly to diverse markets. Whether optimising for low-bandwidth Africa or football-passionate Latin America, GR8 Tech’s sportsbook DNA and flexibility make it a natural fit for MENA’s market.

“Our goal is simple: expand smart, launch fast and deliver heavyweight performance wherever we go,” said Yevhen Krazahan, CSO at GR8 Tech. “With Sarkis leading our regional efforts, we’re set to unlock our platform’s massive potential across the Middle East and North Africa.”