Lottoland to launch UK-facing sportsbook with Altenar

Under the arrangement, Altenar will provide Lottoland with a fully managed sports betting platform, allowing customers to bet on sporting events around the world.

Altenar also serves as Lottoland’s sportsbook partner in the 10 other territories.

The new sportsbook will run alongside Lottoland’s UK-facing multi-product platform that also includes lottery betting, instant win games, scratchcards, casino and bingo.

“Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports,” Lottoland chief executive Nigel Birrell said. 

“Continuing to partner with Altenar means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very pleased to see the finished product live on our site ahead of the Euros.”

Confirmation of the new sportsbook comes after Lottoland this week appointed former 32Red executive John Hale as its new chief financial officer.