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Digital Marketing Director.

Posted by Pentasia
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  • Salary Circa โ‚ฌ100K
  • Location Europe
  • Reference 38912

Digital Marketing Director (Betting Industry)

We are looking for an experienced and ambitious Digital Marketing Director to lead and manage the complete online marketing strategy for a fast-growing betting and gaming brand.

The ideal candidate is highly analytical, performance-driven, creative, and experienced in the betting/iGaming industry, with a strong understanding of user acquisition, retention, branding, and digital growth strategies.

Key Responsibilities

  • Develop and execute the complete digital marketing strategy across all online channels
  • Manage and optimize performance marketing campaigns (Meta, Google, programmatic, affiliates, influencers, etc.)
  • Lead acquisition, retention, CRM, and reactivation strategies
  • Analyze campaign performance, ROI, CPA, LTV, and other key KPIs
  • Coordinate with design, content, CRM, product, and management teams
  • Oversee media planning, campaign execution, and budget allocation
  • Monitor market trends, competitors, and new digital opportunities within the betting industry
  • Ensure all campaigns comply with regulatory and responsible gaming requirements
  • Manage external agencies, partners, and media collaborations
  • Prepare regular reports and strategic recommendations for management

Requirements

  • Minimum 3 years of experience in digital marketing within the betting/iGaming industry
  • Strong understanding of online acquisition and retention channels
  • Experience with Meta Ads, Google Ads, affiliate marketing, analytics, and tracking tools
  • Analytical mindset with strong reporting and optimization skills
  • Experience managing budgets and marketing teams
  • Excellent organizational and communication skills
  • Ability to work in a fast-paced and performance-oriented environment
  • English language proficiency required

What We Offer

  • Opportunity to lead and shape the full online marketing strategy
  • Dynamic and growing international environment
  • Professional growth and long-term career opportunities
  • Competitive salary based on experience and expectations

Apply for Digital Marketing Director. directly via Pentasia.