1xBet: ‘We need to evolve with the industry’
| By Mackenzie Krueger
The iGB team interviewed 1xBet at iGB L!VE 2026 to ask why it is repositioning – or in its own words, evolving – its brand to focus on sustainable regulated market revenue.
We ask what 1xBet is doing to improve long-term relationships with players, what 1xBet’s player protection reports and new ‘1xCare’ initiative are about, and how B2C brands can build trust in iGaming.
Click the video above to watch the full interview.