Games Inc partners with CasinoFriday to bring character-led slots to experience-focused casino brands
Games Inc has partnered with CasinoFriday and its sister brands in a deal that will bring the studio’s slot portfolio to more players across key markets including Finland and Norway.
The partnership brings together two businesses with a shared focus on entertainment, simplicity and player experience. CasinoFriday is built for distinct market audiences, supported by a team of 50+ employees and a stated focus on delivering quality products and tailored gaming experiences.
For Games Inc, the agreement is another strong step in building distribution with operators that value games with clear themes, strong visual identity and content that can be easily positioned to players.
Fiona Hickey, CEO at Games Inc, said: “CasinoFriday is a really exciting partner for us because they clearly understand that casino entertainment needs to feel fresh, simple and enjoyable for players.
“Their brand has personality, their market focus is clear, and they are building experiences that are tailored rather than generic. That matters to us, because Games Inc is in a very similar phase of thinking: how do we build games that are easy for operators to promote, easy for players to understand, and still have enough character to stand out?
“Finland and Norway are important markets for us, and we see strong potential for Games Inc content with partners who care about clarity, entertainment value and long-term player experience. This is another partnership that feels like the right fit, not just another launch. We are excited to see our games go live with CasinoFriday and its sister brands and to keep building the relationship from here.”
The partnership supports Games Inc’s wider commercial strategy of growing through operator-first relationships and building a portfolio of games with clear hooks, reliable delivery and genuine entertainment value.
Marcus Fabricius, head of casino at CasinoFriday said: “We are pleased to welcome Games Inc to our content portfolio across our casino brands. Our focus is on building casino experiences that feel engaging, smooth and relevant for the players in each market we serve.
“Games Inc brings content with clear themes, strong characters and a straightforward entertainment appeal, which fits well with how we think about game selection across our brands such as CasinoFriday, BetFriday, Shotz and Pelipeto.
“We are always looking for partners who understand that good content needs to work for both players and operators. Games Inc’s approach is practical, creative and easy to connect with, and we look forward to seeing how their games perform with our audiences.”