CRM Manager.

CRM Manager – iGaming | São Paulo

Location: São Paulo, Brazil – On-site

We are looking for an experienced CRM Manager to lead CRM strategy, lifecycle marketing, retention, and customer engagement for the Brazilian market.

Key Responsibilities

• Own and execute CRM and customer lifecycle strategies.
• Plan CRM calendars, campaigns, segmentation, and personalized communications.
• Build and optimize automated customer journeys and trigger-based campaigns.
• Drive retention, reactivation, engagement, and customer lifetime value (LTV).
• Monitor campaign performance, churn, conversion, and engagement metrics.
• Lead A/B testing and continuously optimize CRM initiatives.
• Collaborate with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
• Ensure campaigns follow regulatory and responsible gaming requirements.

Requirements

• 5+ years of experience at managerial level in CRM, retention, lifecycle marketing, or customer engagement.
• Strong experience with Email, Push Notifications, SMS, WhatsApp, and In-app Messaging.
• Proven experience with segmentation, automation, and lifecycle journey design.
• Strong analytical and project management skills.
• Experience optimizing onboarding, first deposit, first bet, reactivation, and VIP engagement.
• Professional English communication skills.

Nice to Have

• Experience in iGaming, online casino, sports betting, fintech, e-commerce, or other high-frequency digital products.
• Knowledge of gamification and retention mechanics such as cashback, loyalty programs, tournaments, missions, and challenges.
• Experience with CRM automation tools, CDPs, BI/reporting tools, and basic SQL.
• Experience managing bonus ROI, incentives, VIP retention, and regulated markets.

Apply for CRM Manager. directly via Pentasia.