Sportradar sells Atrium Sports for $170 million to ‘optimize and streamline’ business

Sportradar Group AG, has agreed to sell its Atrium Sports business for $170 million in cash. The deal, announced on Wednesday, is expected to close in Q4 of 2026, subject to customary conditions.

The sale is part of a realignment aimed at concentrating on its core betting, gaming, and media products. Sportradar acquired Atrium Sports in 2021 and is now divesting the business to streamline operations and sharpen its strategic focus. 

The disposal is expected to be “accretive”, providing a double-digit EBITDA multiple relative to Sportradar’s market valuation.

CEO Carsten Koerl stated, “This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation. 

“The proceeds will further strengthen our balance sheet and support capital allocation priorities,” he added. 

Following the announcement, Sportradar shares saw a modest increase in early trading. The buyer was not named.

Retention of technology assets

While the Atrium Sports business is being sold, Sportradar will retain several technology assets integral to its core commercial offerings. These retained technologies include automated video-production cameras, automated graphics solutions, selected computer-vision capabilities, and competition-management products. Sportradar also plans to retain the associated revenue streams from these assets.

This technological retention comes at a time of further expansion for Sportadar as it makes a splash into the prediction market space. The sports technology company has in recent months agreed a multi-year deal with both Polymarket and Kalshi. 

Speaking to analysts on the Q2 earnings call, CEO Carsten Koerl articulated the significant commercial benefits that could be unlocked through exclusive partnerships with prediction-market operators, holding technology at the forefront. 

“We’re getting involved with data and odds… fan engagement tools and marketing services. They have a very wide range of revenue opportunities.”

“We are very optimistic that we found the right framework” added Koerl. “Here, latency is key and centre. Deep data is key and centre. That gives new revenue opportunities.”