Softswiss launches player reactivation services

New service available to all Softswiss players in three languages: German, Russian and English.

Softswiss Managed Services is expanding its structure with the launch of a new service – player reactivation.

The service soft-launched in 2021 for a few clients and showed excellent results working with dormant and inactive players.

The player reactivation service is now available to all Softswiss online casino platform clients and in three languages: German, Russian and English.

The new managed services department is responsible for dealing with inactive players who have shown a decrease in activity. The player reactivation team uses calls, SMS and messages to re-engage players.

If more than two weeks pass since a user played last, the player reactivation staff can also contact the account holder and check for technical issues – the same applies to players who have made a large withdrawal. 

The player reactivation service is part of Softswiss Managed Services which also includes:

• First line support, which handles player requests and responds to chat and email queries around the clock. 
• Player retention email marketing service to increase player loyalty and engagement.
• VIP player support that pays special attention to the biggest clients.
• Anti-fraud support, providing dedicated verification and fraud prevention.

Artyom Rudakov, deputy head of B2C for Softswiss, said: “We always strive for a better interaction with players, which allows our clients not to worry about emerging issues and to focus on the development of their business. This is why each Softswiss Managed Services department is clearly aware of its responsibilities. This makes it possible to interact with the players as efficiently as possible and not to spread ourselves too thin in the process.

“As the number of clients and requests grew, we realised that having a separate team dedicated to player reactivation would help us concentrate on players the client had already acquired. We understand how important this part of the player pool is, so the focus of the player reactivation team is a targeted and personalised approach to each player.”