Dutch role model ad ban to come into force from 30 June

The regulator sent letters to this effect to both gambling operators as well as advertising organisations to remind them of the new rules’ imminent implementation.

Once the stricter rules are in effect, the KSA say they will monitor whether operators are in compliance with the ban, with threats of enforcement if the new rules are not respected.

In February, the KSA issued warnings to operators over ads aimed at young people, after the regulator found three operators intended to advertise through platforms primarily used by children and young people.

The changes are part of a wider re-evaluation of gaming advertisements in the country in the wake of the launch of the Dutch regulated igaming market in October last year. In January the KSA warned of a crackdown on ads, after which Dutch minister for legal protection Franc Weerwind in March promised to bring in stricter ad laws mentioning the role model ban specifically.