FanDuel appoints Sneyd to new executive marketing role

Sneyd will oversee the core marketing functions across the group’s full portfolio of brands within sports betting, daily fantasy sports, casino, advance-deposit wagering, retail, and free-to-play. 

He will also support growth marketing, media, customer engagement, and marketing operations, as well as brand and product marketing strategy, creative, customer insight, press relations and partnership activation.

Sneyd takes on the role have previously served as senior vice president of brand marketing, a position he held since joining FanDuel in January 2021.

Prior to this, he was marketing board advisor at Properly and also spent three-and-a-half years as vice president and head of brand marketing and strategy at Priceline.com.

Earlier in his career, Sneyd served in a number of marketing roles during an eight-year spell with Anheuser-Busch InBev, while he was also marketing director for Labatt at Labatt Breweries of Canada and marketing manager for Kraft General Foods.

“Since his arrival at FanDuel, Andrew has elevated our creative efforts and continued our explosive growth,” FanDuel’s chief commercial officer Mike Raffensperger said. “His acumen for brand marketing has separated us from the field and under his leadership, I expect that we will continue to make moments matter more for our customers.” 

The appointment comes after FanDuel this week also announced Carolyn Renzin as its new chief legal officer, while the group last month named Christian Genetski as president and Raffensperger as chief commercial officer.