Tech & innovation

AI supplier Future Anthem secures Microsoft “co-sell” partnership

| By Daniel O'Boyle
Machine learning solutions provider Future Anthem has secured a strategic partnership with Microsoft that will allow the tech giant to co-sell Future Anthem products as part of its solutions offering.

Future Anthem, which offers data science-based solutions intended to increase player engagement and identify markers of harm for vulnerable players, will now be onboarded to Microsoft’s solutions offering and Microsoft’s own sales team will now be able to sell its products.

“To get this recognition from Microsoft is a proud achievement for Future Anthem that has required substantial input from across the business,” Future Anthem chief marketing officer Mitchell Feldman said.

“The elasticity and security of Microsoft Azure, coupled with the lead-generation injection that being a co-seller brings, means that will have a transformational effect on our ambitious growth strategy.” 

Future Anthem chief executive and founder Leigh Nissim added that Future Anthem and Microsoft share a vision when it comes to future growth.

“This is a significant and exciting development that demonstrates how quickly Future Anthem is maturing and creates huge opportunity for us to hyperscale on a global basis,” Nissim said.

“Our approach to AI and data is pioneering within the igaming industry and we are incredibly pleased to land a strategic partner in Microsoft that shares our clear and ambitious vision to grow responsibly and sustainably.”

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