Betway becomes premium partner of VfB Stuttgart under extended deal

| By Robert Fletcher
Online gambling operator Betway has signed an extension to its deal with VfB Stuttgart and agreed to become a premium partner of the German Bundesliga football club.

The deal will run until 2024, with Betway to benefit from a branding presence on surfaces inside the team’s Mercedes-Benz Arena.

Stuttgart kicks off its 2021-22 Bundesliga campaign with a home match against Fürth on 14 August.

“VfB Stuttgart are one of the most successful football clubs in Germany; we’re very proud to be a premium partner for the next three years,” Betway chief executive Anthony Werkman said.

“The commitment reflects the ambitions of our brand, as the Bundesliga is recognised around the world as one of the most important football leagues.”

VfB Stuttgart chief executive Thomas Hitzlsperger added: “Our partnership has proven its worth for both parties, even during a challenging time for football. We’re therefore very pleased that Betway is reaffirming its commitment to VfB and we look forward to a long-term partnership.”

Betway has a wide range of commercial deals in place across the professional sports market, including other Bundesliga clubs SV Werder Bremen and Hertha BSC, as well as Stuttgart-based tennis event the MercedesCup.

The operator in March secured an online sports betting licence from the Regional Council of Darmstadt (RP Darmstadt) in Germany.

Subscribe to the iGaming newsletter