Looney will work closely with recently appointed chief executive Richard Carter to help execute Bragg’s expansion strategies within regulated markets, with key attention being paid to the US.
In addition to owning European igaming provider Oryx Gaming, Looney has also held senior position at the likes of Red Tiger Gaming and Microgaming.
Carter said: “We’re thrilled to welcome Chris to our management team. He has an impressive track record of driving growth and success, and his extensive industry knowledge will be crucial as we continue to expand globally into key markets such as the U.S., the U.K., Italy, Canada and anticipated new market openings such as the Netherlands.”
Looney added: “Bragg presented an opportunity I couldn’t turn down. The company’s global presence and proprietary product and content portfolio in the B2B iGaming space provides a solid foundation for further expansion into new markets. In North America in particular, jurisdictions continue to evolve, regulate and open up. Bragg is well positioned to succeed these markets and I’m excited to be part of the game plan.”