AC Milan signs up StarCasinò as major partner

Betsson-owned StarCasinò has agreed a partnership with Italian Serie A football club AC Milan.

StarCasinò will now serve as a major partner of the team for three seasons, from 2017-18 to 2019-20.

The online gaming brand will offer fans access to special offers, exclusive events and entertainment opportunities.

“Our passion for entertainment and fun is in our DNA and we invite all red & black fans as well as our customers to join some of our amazing upcoming initiatives,” StarCasino's local brand manager Anna Vishnevskaya said.

“With this partnership we will start a new chapter of our story and we look forward to a long-lasting and successful collaboration.”

In January, StarCasinò also signed a similar partnership with Serie A champion Juventus.

Lorenzo Giorgetti, chief commercial officer at AC Milan, added: “Our partnership with StarCasinò is a natural fit between two leaders in their respective industries.

“A key factor for us to partner with Star Casino was their impressive innovative activation ideas.”

Related article: StarCasinò signs up with Juventus