Gaming marketing optimisation specialist Beehive has entered a multi-channel marketing partnership with social casino operator Wizits.
Beehive will provide its various marketing tools for use across Wizits’ Slotagram, Fashion TV Games and Win Vegas brands, as well as a new brand that will be launched as part of the deal.
The agreement will further expand Beehive’s portfolio of clients, which already includes the likes of Ladbrokes.
“We were drawn to Beehive because it is the only marketing automation and business intelligence tool specifically designed for the gaming industry,” Wizits’ head of marketing Yasmin Zadjman-David said.
“Working with Beehive is a fantastic experience and an efficient way to grow our business; we have already learnt a great deal from their experienced team.”
Adi Dagan, founder and chief executive of Beehive, added: “As the only marketing optimisation provider focused on the gaming industry, a move into social was a logical next step for Beehive.
“We are excited to work alongside Wizits, one of the most innovative social casino operators in what is an extremely competitive market, and look forward to helping further grow their fantastic brands.”
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