Caesars appoints new executives to drive growth

Caesars Entertainment Corporation has handed executive roles to Marco Roca and Michael Daly as part of its ongoing growth strategy.

Roca will take on the role of president, global development, while Daly will serve as senior vice-president, strategy.

Reporting directly to president and chief executive Mark Frissora, Roca will now oversee all domestic and international development activity at the company.

Roca most recently served as executive vice-president and chief development officer for Hard Rock International, having previously held a number of senior roles with the likes of Realogy, Starwood Hotels & Resorts Worldwide, and Wyndham Worldwide.

Meanwhile, Daly will join Caesars Entertainment from GE Capital, where he was responsible for strategy, M&A and corporate development.

Daly will now take the lead on defining and executing the growth strategies at Caesars Entertainment, and report directly to chief financial officer, Eric Hession.

“We have great opportunities to accelerate our top line growth by taking advantage of our significantly reduced balance sheet leverage and strong free cash flow profile,” Frissora said.

“The additions of Marco Roca and Michael Daly will bring even more focus to our domestic and international network expansion initiatives, and help Caesars Entertainment unlock new growth channels.”

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