Esports Entertainment secures NJ market access with Twin River

Esports betting operator Esports Entertainment Group has entered into a multi-year partnership with Twin River Worldwide Holdings, that will see it enter New Jersey’s sports betting market.

The operator plans to roll out a proprietary mobile app, which, when live, will enable consumers in the state to place wagers on a range of esports events.

Currently, esports betting in New Jersey is only permitted by the state’s Division of Gaming Enforcement on a case-by-case. However, a bill filed by Assemblymember Ralph Caputo in January this year aims to ease these restrictions and allow betting to be offered alongside traditional sports.

A637 passed the New Jersey Assembly in late July, and has progressed to the Senate, where it now sits with the State Government, Wagering, Tourism & Historic Preservation Committee.

The partnership and subsequent launch are contingent on Twin River obtaining the necessary regulatory approvals to complete its acquisition of Bally’s Atlantic City Hotel & Casino in Atlantic City, New Jersey.

Read the full stoy on iGB North America.