EveryMatrix has appointed Johan Westberg, formerly of IBM, as its head of sales in Asia.
Westberg will assume responsibility for driving new business opportunities in the region, as well as developing and strengthening existing relationships with clients and partners.
In addition to leading various projects at IBM, ranging from client management to sales, Westberg served in a number of positions in the online gaming sector.
“I am thrilled to take on this role and I look forward to introducing our best in-class products to the Asian market,” Westberg said.
“I believe our Asian presence and strong local focus will spawn a new era for EveryMatrix in the coming years and I am eager to face the challenges and further help our clients and partners achieve their business goals.”
Ebbe Groes, chief executive of EveryMatrix, added: “Our company is always interested in reaching new markets to assist our clients’ growth and Asia represents a major point of interest.
“The attraction continues to grow for this region and large platform builders and established operators look to participate and understand the passion for gambling displayed in the region.
“For this reason, EveryMatrix preserved a team in Philippines and opened development centres in China and Vietnam while establishing hosting facilities in Asia to operate in parallel with our European data centres and ensure the best user experience for local players.”
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