Evolution, Scientific Games sign Ultimate Texas Hold’em deal
Evolution Gaming and Scientific Games have agreed a deal to begin offering a live casino version of Ultimate Texas Hold’em poker on an exclusive basis.
Under the three-and-a-half-year agreement, Evolution will serve as the sole live casino provider to offer games as part of its product range, with the potential to extend with additional content from Scientific Games’ portfolio.
In a statement, Evolution said the game will offer an attractive tool for operators to convert poker players into casino customers.
A first launch to licensees is due to go ahead some time during the summer.
“There was a time when a dozen different Hold'em games were being offered by casinos, but only this one emerged from the pack as the dominant game at land-based casinos around the world,” Scientific Games’ vice-president and chief product officer, B2B, interactive, Tom Wood, said.
“With its scalability and pace, we are confident that it will be an excellent game in the live casino environment, and we are excited to see Evolution with its industry-leading platform being the provider to make it happen.”
Todd Haushalter, chief product officer at Evolution, added: “Being able to exclusively offer our partners the most popular Hold’em game in the world helps us further cement our leadership position in the live casino space.
“Building up our specialty game offering which also includes Caribbean Stud and Three Card Poker is part of our strategy to make the transition from land-based to online seamless for players.”
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