Favourit launches Aus$6m offer on Australian Stock Exchange

Australia-based online gambling firm Favourit Global has launched a public offer through a reverse takeover of Australian Stock Exchange (ASX)-listed Celsius Coal in an effort to raise Aus$6 million (€4.1 million/US$4.6 million).

Local media reports suggest that Favourit will used the funds raised through the offer on marketing and customer acquisition strategies.

Founded in 2012, Favourit currently holds licences in the UK, Ireland, Malta and Curcao,

The brand focuses on younger, social punters, offering a range of betting options on sports as well as social feeds, betting sentiment and betting trends.

The launch of the public offer comes shortly after Favourit also unveiled a new online casino, powered by Microgaming and Net Entertainment platforms, as well as a revamped affiliate programme in partnership with Income Access.

Under the agreement, Favourit’s new affiliate programme will integrate Income Access’ affiliate management software and Ad Serving tool.

Affiliates that sign up to the programme will benefit from a 50% revenue share during the first three months, with this then reverting to a tiered revenue share model of between 25% and 50%, depending on the monthly net revenue.

“We’re strongly focused on offering players the best possible experience,” Favourit’s digital marketing manager Stefan Berak said.

“We recognise that our affiliate partners play a very important role in our continued growth, and through our technology partnership with Income Access we’ll offer them a world-class affiliate programme.”

Nicky Senyard, founder and chief executive of Income Access, added: “With its focus on social feeds and betting insights, Favourit is far more than a standard sportsbook, and affiliates will enjoy many advantages from partnering with this cutting-edge brand.”

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