Game Lounge launches first Japanese casino affiliate site

Game Lounge, the performance-based marketing business area of Cherry, has rolled out its first affiliate website in Japan.

Japanesecasino.com is now online and available to players in the country.

Customers will have access to a range of online games, including a selection of slot titles.

Jonas Cederholm, chief executive at Game Lounge, said: “It is vital to give close consideration to the Japanese market's local needs as it is very different from all of the European markets.

“This project is therefore handled by highly qualified Japanese marketers, designers and content writers, all of whom are very experienced in the online casino industry.

“We are proud to say that Game Lounge is the first European affiliate company to professionally enter the Japanese market; we have high expectations that we will be able to grow quickly in this market.”

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