Gaming Innovation Group (GIG), through its subsidiary Innovation Labs, has further expanded its portfolio through its acquisition of Scandinavian network Stk Marketing.
The deal is GIG’s fourth affiliate acquisition of the year, costing the company a total of €26m ($30m), which is its largest purchase to date.
GIG said it expects the new assets to generate more than €7m during the first 12 months, with 70% expected to be generated from perpetual revenue share agreements.
The network will be integrated into Innovation Labs’ BI/Data proprietary systems and marketing platforms, providing technological and operational functions to improve margins.
“We have set an ambition for Innovation Labs to become the largest lead generation business in iGaming and we are well underway in realising this. Furthermore, we have now established a leading position in the Nordic affiliate market,” said Robin Reed, chief executive of GIG.
“In line with previous acquisitions and GIG´s vision, the Stk acquisition will enable Innovation Labs to refer more customers to our B2B partners and thus benefit all parties engaged in the expanding GIG iGaming eco-system.”
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