Global Gaming hands top affiliate role to Gardiner

Global Gaming has appointed Elaine Gardiner as its new head of affiliates.

Gardiner joins the company from Cherry Group, where she worked in the firm’s affiliate division since 2013, most recently as senior affiliate programme manager.

Prior to her time with Cherry, Gardiner had a spell as affiliate manager for online sportsbook and casino site YouWin.

In her new role with Global Gaming, Gardiner will be responsible for leading and developing the company’s affiliate department, as it prepares to expand the operations of its B2C brands, such as Ninja Casino, Kotikasino and Viking Slots.

“Myself and the company share the same ambitions, and it’s an exciting time to join such a fast-growing business; we have a number of interesting projects in the pipeline, so watch this space,” Gardiner said.

The appointment comes after Global Gaming also recently named Nigel Balcarres as its new head of compliance.

Morten Madsen, chief marketing officer at Global Gaming, added: “It’s a coup for us to welcome Elaine to the Global Gaming team; she has strong track record and knowledge of the affiliate industry, helping improve the performance of Cherry Affiliates during her spell with the operator, which was a major factor in our decision to appoint her as our new head of affiliates.

“This is an investment in our affiliate department and it is just one of the many areas we are developing to support our future growth strategy.”

Related article: Global Gaming names Balcarres as compliance chief