Ladbrokes has moved to expand its service offering by adding on-demand racing games from SIS to its virtual betting services.
The deal covers the full second generation of the SIS gaming offering, including horse racing, greyhounds, cycling, motor-racing and motorbikes.
The SIS Infinite Games on-demand capability will allow Ladbrokes customers to access six times more betting opportunities compared to traditional scheduled virtuals.
Marc Thomas, head of product for SIS, said: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook.
“We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport.
“The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”
The agreement comes after Ladbrokes in May struck an exclusive deal with SIS for track and broadcast rights at UK greyhound-racing venues Monmore and Crayford.
Related article: Ladbrokes pens exclusive greyhound rights deal with SIS