NetPlay brokers extended broadcast deal with ITV
NetPlay TV has signed an extension to a television airtime agreement with UK commercial broadcaster ITV.
The three-year deal will run through to 2019, extending a partnership that began in 2010
Under the agreement, ITV will continue to broadcast NetPlay TV’s ‘Jackpot247’ late night, seven days a week.
Bjarke Larsen, chief executive of NetPlay TV, said: “I am delighted to announce the continuation of what will now be nearly a decade-long partnership with ITV.
“Television continues to be NetPlay's USP and at the core of our strategy.
“The combination of engagement through television with the development of our mobile platforms is driving customer acquisition and retention.
“By continuous evolution of the production, style and format of our shows we ensure that NetPlay remains at the forefront of interactive gaming.”
Related article: NetPlay TV ends Football Pools acquisition talks with Sportech