Novomatic boosts Georgian presence as Greentube partners Adjarabet

Greentube, the interactive division of Novomatic, has entered into a new content partnership with Georgian online betting and casino operator Adjarabet.

Flutter Entertainment-owned Adjarabet will now offer customers in the country access to more than 100 slot titles from game developer Greentube.

Content available on the Adjarabet website includes popular titles such as Book of Ra Deluxe, Sizzling Hot Deluxe and Lucky Lady’s Charm.

Novomatic has been active in Georgia for more than 10 years and, according to Greentube, this knowledge of the local market helped to secure the new deal.

“Greentube and Novomatic games have proven to be players’ favourites in Georgia, both land-based and online,” Greentube’s key account and sales manager Armen Tatarevic said.

“Going live with Adjarabet certainly marks a milestone for Greentube. Adjarabet is the Georgian market leader which makes us proud to welcome them on board.”

Tom Hutchinson, director of casino at Adjarabet, added: “Greentube is a very popular and well-known online casino games vendor in Georgia and its games, specifically the blue-chip titles from Novomatic have a very strong presence in land-based casinos here.

“For that reason, I’m positive Greentube will be one of the top suppliers we offer at Adjarabet.”

Flutter Entertainment, the operator formerly known as Paddy Power Betfair, took ownership of Adjarabet in February in an acquisition deal worth €101m (£89.9m/$113.8m).

Image: Frank Miller