PlayOJO expands into Denmark

PlayOJO has moved to enhance its presence in the wider Scandinavian market by launching in Denmark.

Punters in the country will now gain access to PlayOJO’s various gaming services, in addition to its various bonuses and rewards.

To coincide with the launch, PlayOJO is to ramp up marketing spend in Sweden by running a major television advertising campaign worth €8m ($9.4m)

Ohad Narkis, co-founder of PlayOJO, said: “We are delighted to have flicked the switch on PlayOJO in Denmark, further strengthening our position in the Nordics.

“Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals.

“We will be supporting this launch with increased marketing activity in Sweden, as we look to gain a larger share of the Scandinavian market.

“We are confident Scandinavian players will accept our brand principals and unique value proposition with open arms.”

Related article: PlayOJO.com expands UK marketing strategy