Playtech has finalised what it said is the industry’s largest migration of dedicated live casino rooms to its next generation studio in Riga, Latvia
The project began in mid-2016 when the company acquired an 8,500sq m site in the city, and the first dedicated room was finished earlier this year, with Sky Casino migrating its operations to the site before switching on its re-developed offering in April.
The likes of Bet365, Coral, Ladbrokes and Paddy Power-Betfair followed soon after, with each dedicated offering having been redeveloped and redesigned to meet each licensees’ specific requirements.
Playtech has now said that since opening, the new rooms have experienced a “significant increase” in players that have adopted to the revamped experience.
Shimon Akad, chief operating officer at Playtech, added: “Licensees and potential new operators visiting the new and innovative studio have been blown away at the operation we have here now.
“They have been so excited to see the huge progress we’ve made in creating unique dedicated experiences and word is spreading fast to other operators in the market.”
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