From ICE Barcelona, through Lagos to Dublin – how Promatic’s 2025 is shaping up

The year 2024 was very successful for Promatic, with dynamic development, introducing new products to and expanding further into foreign markets. How do you assess the first quarter of 2025?  

The past year was good for us, we managed to complete many projects and achieve the goals set in the company’s strategy. This always brings great satisfaction. We are continuously developing our online product and receiving further certifications, and we would like to keep that trend. In the coming months, we plan to expand to new markets and grow the team of experts. We are also focusing on the development of new technologies and diversifying our product offer, which is much wider this year. We started 2025 by participating at ICE 2025 in Barcelona. A few weeks later we presented our offer in Lagos, Nigeria, and at the beginning of March we took part in the Irish Gaming Show in Dublin. These events are extremely important to us, because we want to create the image of our brand and build the trust of our business partners and other representatives in the industry.

You returned to ICE in Barcelona after some absence as an exhibitor. How do you assess Promatic’s participation at one of the most important events in the gaming industry?

ICE is undoubtedly the most important industry event for entities operating most actively in this part of the world. Participation in such events is essential to follow trends and constantly develop. Current technologies, the use of AI, gamification – all of these dynamically influence the direction of product development. Events such as ICE and the accompanying conferences provide much inspiration and set trends that dominate the entertainment industry. That’s why we couldn’t miss it. First of all, we wanted to show off our latest offer, but also follow the trends, check how the market is developing, and what its needs and expectations are. Additionally, ICE creates an excellent platform for meetings with our partners, but also for establishing new business relations.

ICE is enjoying increasing interest each year, with more exhibitors and visitors. It has also moved to Spain. What do you think of the change of the event’s location from London to Barcelona?

A lot changed with this year’s edition, compared to previous years. A new city, a new place for exhibitors – we see these changes very positively. Additionally, ICE 2025 took place at the very beginning of January, for us it was also a positive change – with ambitious plans for this year, we were able to start it with such a strong entry! This year’s edition was in many respects, also for us, record-breaking. The fair was visited by over 56,000 participants – for comparison during the last edition in London it was 40,000. The organisers also took care of the appropriate space, which creates opportunities for proper professional presentation, especially for our land-based operational activity. This year, Promatic was also represented by a larger team than in previous years. We have more and more to show. Our clients and those interested in our products are also growing – all this confirms the good direction of our company’s development.

You mentioned that one of your goals was to present yourself at the fair with a new offer. What exactly did you showcase at ICE this year?

We had several goals: sales, relations, marketing – image, know-how, building relationships and education. Yet, I can proudly say that we managed to achieve all of them, in line with expectations, and even exceed them in several aspects. Of course, the most important one is sales – we showed up at ICE with our entire offer and a full range of Promatic Group solutions: Land-based and iGaming. At the fair, we presented our latest solutions in both business lines, and we see interest in our offer, the undoubted advantage of which is our flexibility, which is an excellent competitive advantage and excellent value for money.

As mentioned, you followed ICE by attending the Africa Gaming Expo in February and the Irish Gaming Show in March. How did you find those?

Our plans for the whole of 2025 are very ambitious. And we are not slowing down. Industry events are an important platform for us to talk and meet. We want to follow trends, develop know-how and new technologies in gaming and exchange experiences with industry experts, which certainly contributes to our development. In February, we took part for a second time in the Africa Gaming Expo in Lagos, Nigeria. This market is very important to us on the map of our global activities. It’s a place where representatives of all entities related to the industry meet and we are the largest operator in Nigeria, so we could not miss it. In turn, at the beginning of March, we presented our offer at the Irish Gaming Show in Dublin, where our products have been popular for some time. Currently, this market offers us slightly wider opportunities. At the end of March, we also participated in the iGaming Tech Summit conference in Prague, so the first quarter of this year was extremely intense for us. I always emphasize that we want to be an active participant in such events – we are consistently implementing our strategic corporate goals for 2025, both for land-based and iGaming. We want to strengthen our position on the domestic market and at the same time continue our global expansion.

And your plans for the rest of the year?

The next months of this year are also going to be very active. At Promatic, we focus on continuous technology development, we introduce innovative solutions for our products, and we want to continue expanding into new markets, both in the terrestrial network and online. We want to be an important and active participant in industry events, and participation in fairs, exhibitions, conferences and discussion panels is consistent with that. We will certainly participate in the SBC Summit in Lisbon, we will go to Rome for the next edition of SIGMA Europe, perhaps presenting the latest offer at our own stand, and in the second half of the year we will probably plan our next participation in ICE 2026.