GAN is to replace the existing simulated gaming solution with a bespoke product for the operator, which runs three of New York’s leading casino establishments on behalf of the Seneca Nation of Indians.
The B2B software supplier will rebrand SGC’s social play-for-fun offering for both desktop and mobile via its core Simulated Gaming software, and supply customer services for the platform’s users. GAN will also provide marketing services, which includes acquisition and retention marketing for SGC.
Jeff Berman, chief commercial officer of GAN, said: “We are very excited about the continued adoption of our Simulated Gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players. This partnership and integration of GAN’s software will allow SGC to develop more.”
SGC is a leading casino operator in New York state, running Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
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