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VBet becomes official title sponsor of Ukranian premier league

| By Elena Carruthers
Betconstruct-owned sportsbook VBet has landed a new deal being title sponsor of the Ukrainian Premier League (UPL) for the next three seasons.

VBet will also sponsor the Ukrainian Super Cup, for which the 2021 edition takes place in Kyiv’s Olympic National Sports Complex on 27 July.

“This is a new player in the Ukrainian market, which is serious about supporting Ukrainian football and developing sports in general,” UPL executive director Yevhen Dyky commented.

“We are ready for a fruitful cooperation, which will help to further promote Ukrainian football and make it even more interesting for fans.”

Over the past year, VBet has expanded its global presence through its partnerships with AS Monaco and the Armenian premier league.

“We are happy to work with one of the strongest leagues in Eastern Europe, which is progressing and becoming even stronger every year,” Anton Svitlychny, head of VBet Ukraine’s partnership development department said.

“This year, 16 professional clubs will play in the Ukrainian Premier League, which demonstrates the development of Ukrainian football and we are happy to be part of this process.”

Ukraine has recently re-developed its regulatory standards with President Volodymyr Zelensky officially signing a new Gambling Act into law, in August 2020.

Gambling has not officially been launched yet and lawmakers are still debating a framework for taxation. In March, Ukraine made Parimatch the first operator approved to launch wagering in the country and VBet followed on 31 May, obtaining its casino and poker license last month.

An earlier version of the approved bill banned casinos from advertising their services, but this clause was later removed by the Committee on Finance, Tax and Customs Policy.

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