William Hill links up with Ever Adventure

William Hill has entered into a partnership with online casino gamification specialist Ever Adventure.

Under the agreement, the two parties will work together to generate a range of new digital casino products.

The partnership will launch this summer though William Hill’s ‘Affiliate United’ platform and accelerate later this year as further details of the Ever Adventure product roadmap are reviled.

“We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path,” William Hill’s managing director for online, Crispin Neiboer, said.

“This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player.”

Joshua Morris, chief executive of Ever Adventure, added: “This is a really exciting partnership for Ever Adventure and we firmly believe that our product roadmap in the year ahead will take casino engagement into new territory.

“In an increasingly mobile casino market, the ability to adapt to evolving consumer habits and to excite customers in new ways, is more important now than ever.”

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