World Poker Tour secures Indian deal with Adda52.com

The World Poker Tour (WPT) has expanded its services into the Indian market by securing a brand licensing agreement with Adda52.com, the online poker brand operated by Gaussian Networks.

Under the deal, Adda52.com will hold a licence for WPT products and services on an exclusive basis in India.

Adda52.com will be able to distribute select seasons of the WPT television library, create WPT merchandise, as well as use the WPT brand to secure local sponsorship partners.

In addition, Adda52.com will qualify players from India to participate in select WPT events around the world.

“The World Poker Tour has successfully implemented international brand licensing partnerships in Asia with Ourgame and previously in Georgia with Europe-bet,” WPT vice-president of global tour management, Angelica Hael, said.

“We are currently in negotiations to execute similar partnerships in additional regions, and look forward to expanding the WPT’s global footprint even further.”

Anuj Gupta, founder and chief executive of Adda52.com, added: “There is a poker boom and the Indian poker community is looking for a better tournament experience.

“With this tie-up, we want the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the knowledge the WPT brings to the table.”

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