Novomatic’s ever-expanding portfolio: Bringing the industry what it needs

Watch the full video interview, conducted live at ICE 2025, here.

You’ve recently stepped into the role of head of direct sales, alongside your title as deputy director of global sales, can you tell us about this and how you’ve worked your way to these positions at Novomatic?

“I’ve worked for Novomatic since 2011 when I first started as an apprentice and went on to spend time in numerous departments across the business. I now have the pleasure to act as deputy director of global sales, and since a couple of months ago, I also took over the role of head of direct sales.”

As a sales leader, events like ICE Barcelona 2025 are very important to showcasing Novomatic’s ever-expanding portfolio. What can you tell us about this?

“We’ve got a full new lineup of game content including multi feature games, that we are showcasing on various platforms to everyone here at ICE.

“We are also highlighting, for example, the Impera PROLINK™. We have new versions already known in some markets, like XTENSION Link.

“We’ve also brought a full new version of our advanced ETG system called NOVO Unity Pro.”

As we look ahead in 2025, what is your vision for the future? Where do you see Novomatic sitting within the industry?

“We must celebrate this year because it’s the 45th anniversary of Novomatic! We have a legacy, and I think what makes us very special is that we, as a business, can easily adapt to any market regulations.

“We have a huge R&D team which is very capable and we’re going to keep pushing forward, keep going into new markets. The Asian market, for example, is very, very interesting for us. But the core markets in Europe are still important to us and we will continue to try to cater to each and every market as we have in the past.”