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Playson continues LatAm expansion with Sellatuparley agreement

| By Elena Carruthers
Casino software developer Playson has entered a content deal with Venezuelan sports betting operator, Sellatuparley in a move that will continue the provider’s Latin America expansion.

Under the agreement, the developer will introduce its portfolio of games to the Venezuelan market including titles such as Buffalo Power Megaways, Solar Temple and Hand of Gold.

The move follows a stream of deals formed by the provider across regulated markets in Latin America.

Playson recently updated its UI allowing users to play its games in portrait-mode, tailoring the mobile experience to appeal to Latin American players.

Blanka Homor, sales director at Playson, said: “We are delighted to be teaming up with Sellatuparley, the leading operator in a territory where we have gone from strength to strength in recent weeks and months.

“Our unique catalogue of titles is ideally suited to the exciting commercial opportunities presented by the LatAm markets, and we feel confident that our content will continue to prove popular with local players.”

Heidegger Moncada, manager at Sellatuparley said: “Playson’s premium product suite has generated strong appeal with punters in the LatAm markets and beyond, so integrating its content is an important strategic move for us.

“Such agreements help us to maintain our wide-ranging customer appeal and offer entertainment experiences which stand head and shoulders above the rest.”

Earlier this year, the company also secured licensing to offer its services in the newly regulated Greek market.

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