Marketing & affiliates

Clarion Gaming completes first phase of ICE’s digital overhaul

| By Marese O'Hagan
Clarion Gaming has concluded the first stage of a £1m digital technology investment programme, as it establishes a dedicated digital presence for the ICE brand.
ICE365 logo

So far, the investment has supported the launch of the ICE Connect events, which are to be followed by the launch of ICE365.com, a dedicated home of digital insight, news and analysis.

This will focus on the land-based sector, supported by crossover with igaming where relevant, as well as new growth opportunities such as esports.

A European edition takes place from 21 to 25 June, followed by ICE Connect North America from 28 June to 2 July.

These digital events facilitate the interaction of buyers and sellers across the industry, using algorithms to match qualified, senior level decision-makers who have both buying power and immediate requirements, with industry leading solution providers.

The investment will also support the launch of ICE365.com, a new content-led brand that acts as an online companion to the in-person show. It will go live on 28 June.

This will focus on the land-based sector, supported by crossover with igaming where relevant, as well as new growth opportunities such as esports.

Clarion Gaming managing director Stuart Hunter explained that the new digital components were designed to support the ICE and iGB in-person experience “content, connectivity, news and insight delivered throughout the year.”

“ICE exists to help the industry achieve its commercial and business objectives,” Hunter said.

“The investments that we have made in our digital armory enhance our capabilities enabling members of the industry to access the power of the ICE brand with just a click.”

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