The Brazillian football team is the 15th Serie A team to partner up with the bookmaker. Other partners of Betmotion include Novo Basketball Brazil (NBB), Fluminense FC and Brazillian football player Cristiane Rozeira.
The new partnership will see Betmotion’s brand being printed on the club’s football shirts as part of the year-long contract.
The club’s streaming platform Furacão Live will offer additional exposure to the bookmaker,including exclusive offers and bonuses to Furacão Live members as the club’s games are streamed live.
“Athletico welcomes Betmotion, one of the biggest sports betting entertainment sites,” commercial and institutional relations director at Athletico Paranaese, Mauro Holzmann, said.
“We are proud of this partnership, which we hope will be very long-lasting.”
The club debuted the Betmotion branding in its match with Grêmio in the Campeonato Brasileiro on 13 June.
The partnership was made by LiveMode, which oversees the team’s revenue opportunities.