Bet-at-home Germany goes live with EveryMatrix platform
The complex Germany integration follows the earlier migration in February this year of millions of players within Bet-at-home’s MGA-licensed business. The Frankfurt-listed group replaced its previous platform with a comprehensive range of EveryMatrix back- and front-end solutions and products.
EveryMatrix’s products and integration processes were custom-built and delivered for Bet-at-home.de with almost every EveryMatrix team joining forces to ensure the successful launch of its OddsMatrix sportsbook and wide-ranging turnkey solution. This also includes its casino platform, player management, payments module and affiliate software – all designed to further enhance the Bet-at-home.de operation driving both revenues and efficiencies.
Key to the project’s success was GamMatrix, EveryMatrix’s platform unit, that purpose-built multiple new micro services for Bet-at-home in line with Germany’s complex technical compliance requirements. This included external and responsible gambling limits, multiwallet, taxation and legislation services that enabled integrations and delivered compliance requirements.
Bet-at-home is one of EveryMatrix’s largest sports clients in both revenue and brand value with the long-term agreement covering all markets where Bet-at-home is currently present, including Germany.
Ebbe Groes, group CEO of EveryMatrix, said: “This has been a big effort from hundreds of our experts across multiple global teams. The initial Bet-at-home.com launch in February was a major milestone, but today is arguably more significant due to the complexity involved and proves we truly belong in the top tier of the world’s most respected and trusted igaming suppliers.
“I’d like to thank Marco and his team for putting their continued faith in EveryMatrix. We remain fully committed to delivering the highest possible performance standards in the months and years ahead.”
Marco Falchetto, CEO of Bet-at-home.com AG, said: “I would like to extend my huge thanks to Ebbe and EveryMatrix’s extraordinary teamwork with months of dedication that has led to the accomplishment of this complex and challenging migration.
“We are very pleased and proud with the results of our joint efforts with a new, intuitive and extremely appealing Bet-at-home.de website powered by EveryMatrix.
“The work between both teams in the last few months has been a real pleasure to be part of for everyone involved. This has been a highly demanding project and EveryMatrix have proven to be a very flexible, reliable and resilient partner and we are excited to enter this new phase of growth together.”