Bet365 launches horse racing betting in France through partnership with ZEturf
Bet365, one of the world’s leading online sports betting and gaming operators, today announced the launch of its horse racing product in France, marking another significant milestone in the company’s continued international expansion.
Through a partnership with ZEturf, the operator provides immediate access to the full range of pari-mutuel betting products favoured by French racing fans. The offering is available via bet365.fr and the brand’s mobile applications.
The launch expands Bet365’s regulated French offering, following the introduction of its sports betting platform in late May under the supervision of France’s National Gaming Authority (ANJ).
Immediate access to the full pari-mutuel betting offering
Horse racing betting in France is built around the pari-mutuel model, which relies on significant betting liquidity. Rather than developing this liquidity over time, Bet365 has partnered with ZEturf, an established pari-mutuel operator with a strong presence in the French market.
This partnership enables Bet365 to offer the complete range of betting products available to French racing customers from day one, while combining them with Bet365’s proprietary technology platform and extensive product.
Bringing modern digital standards to horse racing betting
French racing customers deserve the same seamless digital experience they experience across sports betting at Bet365 and the operator will draw on more than two decades of product innovation to deliver those same standards to horse racing through a platform featuring live race streaming, Cash Out functionality and access to a broad range of international horse racing markets.
As a fully digital operator, Bet365 delivers its offering exclusively through its website and mobile applications, enabling it to continuously introduce new features and provide customers with a fast, seamless and consistent experience across all devices.
“Delivering our globally renowned horse racing product to customers in France is a huge milestone for Bet365. Hosting some of the most iconic events in the sport and home to one of the most knowledgeable racing audiences in the world, we’re excited to bring more than 25 years of horse racing expertise to one of world’s most prestigious markets,” said Alex Sefton, global chief marketing officer at Bet365.