New partnership marks the first time the two industry leaders have collaborated in the UK market.
Playtech, the world’s leading gambling technology company, has announced it will partner with the BetVictor Group, one of Europe’s leading online gambling companies, to launch new content to UK customers.
As part of the new agreement, Playtech casino and live casino content will be made available across all the brands that the BetVictor Group licenses and operates in the UK: BetVictor, Parimatch, Heart Bingo and the soon to be launched Talksport Bet.
BetVictor Group customers will have access to Playtech’s full suite of games, along with messaging and promotional functionalities. Players can also look forward to three tables dedicated to the World Cup 2022, which are being unveiled soon to coincide with the tournament.
Officially launched on 24 October, this new partnership marks the first time the two industry leaders have collaborated in the UK market. With the BetVictor Group also planning launches into new markets, such as Ontario with the BetVictor B2C brand and Germany with the BildBet brand, there is exciting potential for further partnership between Playtech and BetVictor Group and the opportunity for Playtech’s content to be brought to an even bigger audience.
BetVictor champions safer gambling, innovation and integrity and boasts over 3,000 games, and this latest announcement serves to demonstrate its continued growth and expansion in the industry.
Discussing the news, George Voyatzis, VP commercial at Playtech, said: “We are proud and excited to be working with BetVictor, one of the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”
Turlough Lally, director of egaming at BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our casino and live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”