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Bragg extends agreement with Entain for provision of PAM to BetCity.nl

| By iGB Editorial Team
Agreement includes continuation of Bragg as exclusive supplier of content and product delivery services to the leading Dutch sportsbook and casino operator.
BRAGG Gaming

Bragg Gaming Group has extended its agreement with Entain Plc to supply Entain’s Dutch igaming operator, BetCity.nl, with the company’s player account management (PAM) platform until 2025.

BetCity.nl will also continue to utilise Bragg’s content and product delivery services on an exclusive basis for the duration of the extended PAM agreement, allowing Bragg to provide its proprietary, exclusive and aggregated casino content as well as the delivery of sports betting products to customers of the leading Dutch market operator.

In addition, Bragg will integrate with several new igaming suppliers to further enhance the localised content portfolio the company provides to the Netherlands market.

Matevž Mazij, Bragg chairman and chief executive officer, commented: “As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago. We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.

“In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading igaming supplier.”