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EveryMatrix agrees CasinoEngine deal with Matchbook

| By Rochelle Piggot

EveryMatrix has agreed a multiyear partnership with UK tier-one operator Matchbook to supply its CasinoEngine platform and cross-product BonusEngine technology with the aim being to transform the brand’s casino business.

CasinoEngine, the industry’s leading integration and productivity platform, will power Matchbook’s entire casino operation alongside BonusEngine in a move that will further fuel the brand’s growth with cross-product bonusing tools proven to increase reactivation, acquisition and retention and generate outstanding results.

Founded in 2004, Matchbook is a well-known online UK betting exchange that has developed a significant sports betting player base in its home territory through its low-margin sports markets and innovative product offering.

CasinoEngine will aim to significantly grow Matchbook’s complementary casino offering into a world-class, multivertical, digital entertainment experience with access to an ever-growing portfolio of thousands of high-performing games.

EveryMatrix has a proven track record of generating year-on-year (YoY) record results for tier-one casino customers. In 2022 gross gaming revenue (GGR) casino performance for EveryMatrix operator partners generated more than €1.0bn, with further record quarters in Q1 and Q2 2023 of €374m and €432m respectively, up 77% and 86% YoY compared to Q1 and Q2 2022.

Matchbook will also integrate JackpotEngine and BonusEngine to further boost its gaming division through flexible and configurable jackpot customisation and a variety of industry-leading player reward and bonus management features.

Stian Enger Pettersen, head of CasinoEngine, EveryMatrix, said: “We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine.

“We’ve shown time and again that our technologies, products and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in.”

Malcolm Graham, CEO, Matchbook, said: “Our sports product is well recognised as best in class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino, creating the ultimate 21st century player experience with the latest personalised content, bonuses and rewards.

“I’m delighted to have EveryMatrix on board and we’re all looking forward to the journey ahead.”

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