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EveryMatrix and bet-at-home enter new casino partnership

| By Elena Carruthers

igaming supplier EveryMatrix is thrilled to announce its latest partnership with German-based operator bet-at-home. The new agreement will see bet-at-home revamp its casino product across several markets, including Germany and the U.K.

Founded in 1999 and listed on Frankfurt Stock Exchange since 2004, bet-at-home is an established brand with more than 5,4 million registered customers worldwide.

The operator has managed to win a leading market position in several European countries over the years and is one of the most respected bookmakers in the space. bet-at-home’s roots are deep into the sports sector and the company is now seeking to uplevel its casino offering to provide customers with the best entertainment options across products.

The operator has agreed to leverage EveryMatrix’s igaming Integration Platform, CasinoEngine to boost their activity in the casino vertical. Through the new agreement, EveryMatrix will also supply bet-at-home with its superb BonusEngine solution to drive acquisitions and retention forward.

To provide a world-class player experience, bet-at-home will overhaul its front-end using EveryMatrix’s custom-made casino lobby widgets. This plug-and-play toolkit enables bet-at-home fast launch and offers unlimited customisation options with very little front-end development.

Richard Greslehner, head of business development at bet-at-home, says: “At bet-at-home we are driven by a customer-centric mindset. With the ambition to build products that delight our customers we are consistently striving for operational excellence. With EveryMatrix as a new partner we are confident to achieve our goals and further strengthen our market position.”

Stian Hornsletten, chief commercial officer at EveryMatrix, adds: “Our Casino team is delighted to start this new partnership with bet-at-home. As a top European brand, bet-at-home’s standards are above market, and we’re privileged to have been selected to help drive their casino product forward. CasinoEngine and BonusEngine are a winning combo, as seen from our existing clients’ success, and I’m eager to seeing bet-at-home presenting a stellar casino experience to all of their 5+ million players.”

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