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EveryMatrix expands into the Russian market with innovative 888.ru bookmaker

| By Guy Parsons
Collaboration marks first major deal for new version of company’s sposrtsbook

EveryMatrix has announced a new partnership with sports bookmaker 888.ru. The bookmaker has upgraded its betting business in the Russian regulated market with EveryMatrix’s turnkey sportsbook solution.

888.ru utilises EveryMatrix’s turnkey platform and a suite of products including the fully managed OddsMatrix Sportsbook with BonusEngine, as well as MoneyMatrix for payments processing and ID verification, all of it adapted to fit Russian gaming regulation.

888.ru is a strong local brand in the Russian market and more than 100,000 users were migrated to the new platform as part of the launch.

Commenting on the announcement, Ebbe Groes, group CEO of EveryMatrix, said: “We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable and flexible product. 

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

Dmitry Merkulov, director of electronic sales and marketing at 888.ru, said: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market. EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers. 

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”

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